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Internet Advertising On The Rise Again in 2008

2006-01-17

Recent research indicates that Canadian and US e-commerce spending is on the rise - especially in the area of travel - and that more and more Canadians are looking to spend their online dollars domestically.

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Marketing research firm comScore Media Metrix Canada Inc. used a panel of approximately 20,000 Canadian households. Through this panel, comScore found that Canadian e-commerce shoppers have increased their spending by 20 per cent this year at more than 200 of the largest e-commerce sites around the world.

In the fourth quarter of 2002, 46 per cent of Canadian resident Internet users made purchases at non-Canadian Web sites while 54 per cent spent their money on Canadian sites.

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